silverlight

Microsoft Silverlight, pet-named "Flash killer" by the Web 2.0 community, replicates many of the features of Macromedia Flash technology. Silverlight was first unveiled at the NAB Show, in early 2006, but it is only recently that it has gotten increasing spotlight from the industry. Somewhat intriguing, yet quite telling was that Microsoft featured Silverlight at the recently held Java One 2007, a major, traditionally M$-unfriendly annual conference of Java developers and vendors. Less surprisingly, it was the center point of the Microsoft's own Mix 2007, annual conference of web developers. Even though Silverlight is still left behind by Paris Hilton, it surely bypassed Britney in making headlines, at least - in the geek world. Judging by the enormous marketing blast, it is obvious that when it comes to Silverlight, Microsoft makes no jokes.

Why is Silverlight so important?

The new web, the so-called Web 2.0, is a two-headed phenomena. On one side it is a culture, a web-philosophy with the notions of the power of social unity, global outreach, two-way communication and extreme personalization at its foundation. On another side, it is a breakthrough in user-experience technology - Ajax being the most famous example. Ajax is great for responsive, ergonomic interfaces, the kinds you find in Gmail, Google Maps, Flickr, Meebo and every other Web 2.0 site, but it is not the only important technology driving the web revolution. New web is heavy on rich media and until recently Flash was the dominant technology for multimedia delivery on the web. YouTube would not exist without the Flash Streaming technology and Flash Video format. Many audio podcast websites have flash audio players. Fancy image galleries are driven by Flash technology enabling greater interactivity. And the list goes on...